This ad film and the accompanying social media content were created to

launch Chique’s Festive ’24 collection. The campaign revolves around the

theme of womanhood and the many roles women embody—mother, sister,

daughter, friend, and everything in between. Through the stories of three

unique women, we celebrated the power of their bond and how they

embrace their individuality and shared experiences with Chique.

This was my second campaign for Chique, and as with my last experience,

I wrote the script, developed the shot breakdown, and planned the social

media content for the launch. I also had the chance to assist on the

photoshoot—a first for me—which was an exciting and incredibly

eye-opening experience. As my second large-scale project with the brand,

I was really able to embody the brand voice, and I could not be more

proud of the outcome.

The campaign beautifully captures their friendship and the essence of

womanhood, balancing group moments with personal, intimate ones.

It highlights not only the elegance of Chique’s collection but also the

strength of their connection and the warmth of Diwali celebrations.