This ad film and the accompanying social media collaterals were

crafted to launch Chique’s Spring ’24 collection. The campaign centres

around the theme of friendship and travel, spotlighting the bond

between three unique women on a staycation.

I was responsible for writing the script, developing the shot breakdown,

and planning the social media content for the launch. The campaign

captures the essence of their friendship, highlighting both their group

dynamics and the individuality of each woman through a blend of

collective and solo moments. This narrative showcases the elegance of

Chique’s collection and celebrates the strength of this friendship.