SOCIAL MEDIA
Looms Guild is a textile production and innovation house based in Gurugram,
Haryana, and I wrote their social media content from July to November
2024. The brand voice is that of a wise, passionate textile enthusiast—
someone deeply rooted in tradition but also at the forefront of innovation in
textile production and design.
Looms Guild is a space for creatives in fashion and textiles, offering insight,
inspiration, and a sense of direction for anyone looking to explore or
experiment with the art of fabric.
Working on this account was a deep dive into a world I wasn’t too familiar
with before, and I ended up learning so much about the craft, innovation, and
ingenuity behind textiles—how they’re made, how they evolve, and how they
shape trends over time. Writing for Looms Guild helped me step out of my
comfort zone and develop a more informed, authoritative tone, while still
keeping things accessible and engaging. It taught me how to sound
knowledgeable without sounding preachy, and how to balance expertise with
curiosity in a way that felt natural and true to the brand.
Cohoma Coffee Company is a coffee company based in Uttar Pradesh, and I
handled their social media content from April 2024 to October 2024. Their
vibe is light, fun, and community-driven—focusing on how every moment
(big or small) can be made better with a good cup of coffee and the right
brewing gear.
Working on Cohoma’s content allowed me to explore writing in a more
relaxed, playful tone, and really lean into humour, puns, and seasonal
storytelling. It was a great opportunity to step outside my usual style and
create content that was engaging yet simple, aiming to connect with a
broader audience. This experience taught me how to balance brand voice
with relatability, and how to craft content that feels approachable,
consistent, and genuinely fun—all while staying aligned with the brand’s
identity and goals.
Lone Wolf is a beer brand based in Haryana, and I managed their social media
content from November 2023 to October 2024. The brand’s core ethos is all
about staying true to yourself—unapologetically—and that bold, maverick
energy really shaped the tone of everything we put out.
Working on Lone Wolf let me lean into my edgier, wittier side, experimenting
with language that was punchy, clever, and unapologetic—while still staying
true to the brand’s identity. It was a fun challenge to find that balance between
creative freedom and brand consistency, and it taught me a lot about working
with a brand voice rather than against it.
With bold language and visually striking content, Lone Wolf’s social media has
become a space for the free-thinkers, the Mavericks, and the unapologetically
bold—and I loved helping build that. It was the first social media account I fully
led in terms of planning and writing, and it’s one I’m genuinely proud of
helping shape and grow.
